It's always good to let your website visitors know where your links lead. Your website visitors should never have to guess where a link will take them. 

Each link you create should clearly specify the destination of the link. 

Here are some examples of links on University of Waterloo (UW) web pages where the destination of the links is unclear:

Example one

Destination unclear from link

We serve a growing community that includes over 35,000 alumni.

Destination clear from link

We serve a growing community that includes over 35,000 alumni (see more alumni statistics).

Example two

Destination unclear from link

Take a look at our annual report now available in PDF format.

Destination clear from link

Take a look at our annual report (PDF).

Also see the previous post on meaningful links that discourages the use of generic link-text (such as "click here") and the previous post on document links that outlines how to properly link to documents (such as PDFs).

Random examples selected

This post draws on existing web content from UW web pages.  Note that choosing examples for my posts is entirely random. When I have a tip that I would like to share, I search through UW websites and web pages until I find an example – or two - that can help explain the tip. If one of your websites or web pages ends up being an example, then please consider implementing the tip.